This project is a school project and may not reflect the views or plans of Target.

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BASE

Rebrand of Target's Private Label Up & UP

 

Course Duration: 14 Weeks

Course Description: Packaging Design 2 Branding Systems

Collaborator: Hyek Im (Graphic Design) website

Honors: Artcenter Williamson Gallery

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Base views private label as 'basic necessities to everyday life'. The consumption of private label is closely connected to the economic landscape and to ensure Target's private label success in the future. The brand aims to provide a platform for the millennial audience with an outlet to be a part of a community.  

Inspired by the humanistic history of mid-century art and design, Base takes an objective approach in presenting the products using pure forms and colors.

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Copyright © 2018 Vanessa Lee.   All right reserved