This project is a school project and may not reflect the views or plans of Target.
Rebrand of Target's Private Label Up & UP
Course Duration: 14 Weeks
Course Description: Packaging Design 2 Branding Systems
Collaborator: Hyek Im (Graphic Design) website
Honors: Artcenter Williamson Gallery
Base views private label as 'basic necessities to everyday life'. The consumption of private label is closely connected to the economic landscape and to ensure Target's private label success in the future. The brand aims to provide a platform for the millennial audience with an outlet to be a part of a community.
Inspired by the humanistic history of mid-century art and design, Base takes an objective approach in presenting the products using pure forms and colors.
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